![]() ![]() Make your letter-based logos (commonly called lettermarks or ligatures) look too much like conventional “pictures,” and they lose their ability to communicate a direct message. ![]() ![]() Though it has unique advantages compared to other logo design styles, using a combination of typography as a visual component can be a tough tightrope to walk, especially when you want it to represent your entire brand. But it also makes them very tricky to work with. This makes them especially popular when it comes to the look of a company’s logo just a couple letters can convey a world of meaning. They deliver a direct message to the reader, but they’re also visual elements that can vary in color, shape and personality. ![]() They’re the building blocks of our entire system of written communication, but when you get right down to it, they’re really just pictures. ![]()
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